Google Values Creator Platform Rigi at Rs 670 Crore
Posted on 13th Nov 2026 11:07:32 in Business, Digital Marketing
Tagged as: Creator Economy, Rigi, Google, Paid Communities, Micro-Drama, SME Marketing
Google has picked up a 1.43 percent stake in creator-economy platform Rigi for Rs 9.54 crore, valuing the company at Rs 670 crore. The deal says a lot about paid communities, creator marketing and micro-drama advertising for Indian small businesses.
